Why choosing the right keywords are so important!

When building a website you should start out by searching the top 20-50 keywords that are searched, for your type of product or service, or SEMrush. Try to determine which words you could use to create a niche.

keyword research
seo process

With your website built correctly as people search with these keywords,  more will be directed to your website. The higher the relevance and ease to maneuver your site, the higher the possible ranking. The higher the ranking the better.

Key factors taken into consideration to determine your ranking

  • HTTPS, SSL (security) Forbes
  • How fast your website loads
  • Site mapping
  • Schema markup
  • Keywords (The Hoth)
  • Links to your site from others
  • Links from your site to others
  • Content relevance
  • Value of content
  • SEO (Yoast)
  • Popularity


Basic Website



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For most websites I build, I use the OceanWp Theme because it is highly extendable. OceanWp is very user friendly with most widgets and add-ons that I like to use such as Elementor. OceanWp is a great theme that allows you to easily build a great website with a blog, portfolio, professional or personal site.

I highly recommend using this theme.


By far my favorite page builder!

Elementor is a drag and drop builder that is very easy to use and has endless add-on options. It works for professionals, or freelancers with ease.

myStickymenu is a widget that allows some extra control over your menu bar. It allows you to make your menu stick when scrolling down the page.

It makes it easier for visitors to navigate through your website without having to scroll back to the top of the page.


This is my favorite widget that gives you tremendous amount of control over your widgets. A must have!

You can control which pages display your widgets, and have more content options.

The #1 WordPress SEO plugin.

Yoast SEO plugin perfects your XML site mapping, gives you full control of your bread crumbs, and gets rid of google penalties.

My favorite part of Yoast is when I create content  or posts. It walks you through on keywords, keyphrases, linking suggesting, so that you can write really good SEO content.