With your website built correctly as people search with these keywords, more will be directed to your website. The higher the relevance and ease to maneuver your site, the higher the possible ranking. The higher the ranking the better.
Key factors taken into consideration to determine your ranking
For most websites I build, I use the OceanWp Theme because it is highly extendable. OceanWp is very user friendly with most widgets and add-ons that I like to use such as Elementor. OceanWp is a great theme that allows you to easily build a great website with a blog, portfolio, professional or personal site.
I highly recommend using this theme.
The #1 WordPress SEO plugin.
Yoast SEO plugin perfects your XML site mapping, gives you full control of your bread crumbs, and gets rid of google penalties.
My favorite part of Yoast is when I create content or posts. It walks you through on keywords, keyphrases, linking suggesting, so that you can write really good SEO content.